One year in a dog’s life is about seven years in a man’s life. With technology, the same principle applies, only with double the lever. I learned about this concept when my oldest boy was being condescending about my laptop (thís very laptop, I wrote most of my Bites on it). “You know that one year for a computer is fifteen years for a human?” Me: “Is that so?” Cosmo: “No, I just made that up. But is is still true”, and he then he drives his point home: “Your laptop is about six years old, see how unbelievably slooooow it is”.
One is fortunate when in the company of people you can learn from. I am particularly blessed that my children have a habit of educating me all the time (mostly appreciated, sometimes not). Little sparks of inspiration, just of the cuff. Their perspectives are original and lack the conventions that narrow an adult mind. Upon telling them that I only got my first e-mail address in 1995, first cellphone in 1997 and first website in 2002, Quinten (9) responds: “When we grow older, do you think we are going to say about our childhood that we only had iPads?”
The Smartphone Generation has grown so accustomed to a hybrid world that to a certain extent their sense of reality becomes distorted. What they consider real is real only partially true, as their multiple screens merely present sugarcoated images of reality; an interactive layer on a varnished version of what is really out there. I love every opportunity the Internet offers, yet the value of being submerged in surreality erodes quickly, once you mistake staring at a screen for face to face contact and clicking for dialogue. What reality offers can never be matched by web nor app.
Traditional off- and online advertising is all about offering space or time to attract eyeballs. Both have in common that the more you spend, the more people will see your message. These traditional adverting models do not however educate the audience on the popularity of your product. In comes the ‘like’. The ‘like’ adds a whole new dimension to advertising: it conveys likeability, the manner in which a product is appreciated. Plenty likes increase the odds of conversion to purchase. Thus, popularity is for sale. Being liked is for sale. Money can’t buy you love, but it sure can buy you likes.
Apple changed the rules of the game in the consumer markets for personal computers (1984), music (1998), communication (2007) and tablet computers (2010). For quite a number of years now, Apple focuses on new releases of existing products rather than groundbreaking innovations. That said, Apple spends billions on research and development, one is inclined to think that something is cooking. Burning money in product development is no guarantee for success. A major indicator that Apple will announce something soon is Warren Buffet. His Birkshire Heathaway investment corporation recently invested one billion dollar in Apple stock. Something Cooking, for sure.